The new year is the perfect time to reevaluate your goals and make a plan to accomplish the goals you want to achieve for yourself in the coming year.
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The new year is the perfect time to reevaluate your goals and make a plan to accomplish the goals you want to achieve for yourself in the coming year. For many, that new accomplishment could be tied to transitioning to a new industry or career, or landing that perfect job that will take your skills and expertise to the next level.
One way to do that is by enhancing your Social Media professional presence. We know nearly 90’s of recruiting and access to new roles and opportunities occurs virtually through various job boards. So, how do you ensure you are noticed when a recruiter is looking for a candidate with your expertise? Here are five ways to leverage your professional online presence that is easy for anyone with a LinkedIn profile.
- Keep your engagement consistent. Log on regularly and post, like or share content that aligns with the industry you want to break into or learn more about. Share information that is current and relevant, and participate in discussions or events that will showcase your knowledge in the subject or help you identify with those who are experts in that field, and follow or connect with them.
- Take an inventory of your page to delete or remove any content that is not aligned to your current interests or the role you are seeking. While it is encouraged to be your authentic self as much as you possibly can, be mindful of how much you share and the impact it could have if the subject matter is sensitive or controversial, and doesn’t align with your personal identity and beliefs.
- Follow organizations or companies that tend to hire people in your desired industry or with your expertise, and stay informed of current news and events. For example, if you are in the finance industry, you should know what is going on in your industry, the latest news, trends, emerging/breakthrough opportunities or industry cautions and threats. Knowing this information keeps you armed and prepared for any discussions (online or in an interview) that may arise and you won’t be thrown off because you are prepared/informed.
- Keep your page professional. Seems rather self explanatory, but you should not include images or posts of yourself with friends at parties (unless it is a work or professional gathering) or content that is not related or relevant to your professional profile. Resist the urge to post images of pets or children/siblings doing cute things and reserve those for your personal social profiles.
- Make sure your page contains all your past roles and highlights the key words recruiters are looking for roles with people who have your skill set and expertise. In short, if you have certain professional necessary certifications, keywords and industry terms or jargon, it doesn’t do you any favors if you do not list or include them in your profile.
For more tips and support on how to enhance your social profile, All You Branding can help. We will work with you to help craft and enhance your virtual presence and so you can nail that interview. We will help showcase your best attributes so you can BE YOU. BETTER!
Happy New You!
