We’re ready to pack away our winter coats here on the East Coast. Cherry blossoms burst into bloom, and the world greens up day by day. Lots of folks we know set resolutions and make
changes at the start of the year, and we’re all for that! But here at All You Branding, we secretly consider the freshness of spring as our new year. Time for spring cleaning and organizing, for
more outdoor fun, and for making sure all our ducks are in a row going into the busy summer season.
If you’re serious about creating and developing your personal brand, the time is ripe to get started. We’re passionate about helping our clients discover the power of personal branding, as
evidenced in our blog, which has tons of great resources if you’re getting started on your journey. But you might be new to this. As you begin, how can you know what a good personal
brand looks like? What’s your destination?
A good personal brand communicates clearly. You don’t have to scroll through a lot of social media posts to figure out a person’s area of expertise—it’s easy to ascertain from the
messaging they put out. This clarity also makes it easier for them to attract their people—an audience knows immediately whether their content is going to be useful.
Someone with a good personal brand feels knowable and likable. Through consistent audience engagement and an authentic connection to their audience, others perceive them as well-rounded, approachable, and likable. They not only project as an expert in their field, but as someone with whom you’d enjoy a conversation.
A good personal brand encourages a person to stay in their lane. This doesn’t mean not commenting about important issues or passions, but it does mean that your messaging is
always intentional. You can make a bigger impact by choosing what to react to, instead of chasing every news story or commenting on every social media trend. A good personal brand
helps people determine which conversations they’d like to be a part of thoughtfully.
A successful personal brand projects confidence. Confidence is evidenced in a willingness to share expertise and the ability to welcome new knowledge. Someone who is grounded in their
own mastery generously shares their knowledge, unthreatened by challenges to their positions, and open to ideas that elevate and educate the field as a whole. They engage in conversations
and debates with passion but without defensiveness. They value their own opinions enough to stand strong, even if others may disagree. If they make mistakes, they learn from them and admit
them without a lot of drama.
With a good personal brand, potential collaborators are primed to see you as you want to be seen. You’re able to meet expectations because your brand celebrates the qualities and talents
that make you unique. Your brand is all about YOU.
Need help with some social media spring cleaning or a total brand refresh? All You Branding has you covered. Schedule a consultation today.
